✦ No bleaching agents ✦ Enriched B vitamins and iron ✦ Slightly more vitamin E ✦ Versatile general baking

All-purpose enriched unbleached flour is similar to bleached AP flour in protein content and enrichment but has not been chemically whitened. It has a slightly creamy colour, more natural flavour, and marginally higher vitamin E content. It is preferred by bakers who avoid bleaching agents and works well for breads, pastries, and general baking.

🍳
Preparation note

Interchangeable with bleached AP flour in most recipes; may produce slightly denser cakes. Preferred for artisan-style breads and pastries where a natural flavour is valued.

Sources: CoFID 2021

Macronutrients per 100g

358
kcal
Energy
13.1
g
Protein
73.2
g
Carbs
1.48
g
Fat
0.01
g
Salt

Vitamins & Minerals

Nutrient Per 100g % Daily Value* Level
Folate 159 µg 80%
Potassium 135 mg 7%
Phosphorus 115 mg 16%
Magnesium 33.3 mg 9%
Molybdenum 27.7 µg 55%
Calcium 21.0 mg 3%
Selenium 14.2 µg 26%
Niacin (B3) 7.07 mg 44%
Iron 5.41 mg 39%
Thiamin (B1) 1.05 mg 95%
Zinc 0.900 mg 9%
Manganese 0.875 mg 44%
Riboflavin (B2) 0.467 mg 33%
Copper 0.172 mg 17%
Vitamin B6 0.079 mg 6%

* % Daily Value is the proportion of an adult EU Nutrient Reference Value (NRV) supplied by 100g of this food. NRVs are the labelling standard — the same basis as the “%RI” figures printed on food packaging — so these percentages are directly comparable with a shop label. They are a single adult figure and do not vary by age or sex, which is why they sometimes differ from UK dietary reference values: the NRV for vitamin C is 80mg where the UK RNI is 40mg. When Nutriofia assesses your own intake in the reports and trackers, it uses the age- and sex-specific UK values instead.

Fibre is shown without a percentage. Our fibre values use the UK Englyst NSP method, while the published 30g daily goal is an AOAC figure — the two are measured differently and a single percentage would mislead. How we source and normalise our data →

Sources: CoFID 2021
Grains & Cereals Flour High protein 🇺🇸 USDA FDC 2025